Choose Your Journey: Degree Roadmap
I created this degree roadmap as a visual/verbal solution for prospective students, so that they could discover at-a-glance which master’s program was right for them.
As part of the process, I interviewed stakeholders (directors, faculty, and staff) to better understand each program’s outcomes. I also conducted user research to craft user personas, allowing me to understand the desires and motivations for those who study at Carnegie Mellon. From there, I delivered a prototype and draft of the content, delivering to a design agency to finish the piece in line with CMU’s brand relaunch.
The roadmap has proven critical for Admissions. The team has said that the resource gives them a launching point for those quick conversations at conferences, graduate fairs, and other recruiting events.