Integrated Rebranding for the Integrated Innovation Institute
As the first Marketing Manager for the Integrated Innovation Institute at Carnegie Mellon University, I realized that we needed a better way to tell our story and define who we were as leaders in cross-disciplinary education. Partnering with a local design agency, I launched a new visual identity: logo, identity system, brand style guide, view book, stationery system, marketing collateral, digital ads, environment, and messaging framework.
I partnered with Wall to Wall Studios to lead this multi-stage visual identity project, serving as the communications expert and translating the brand into a successful messaging strategy across the website, social media, and more.
The results of this integrated branding project were awarded Best of Show at AIGA’s PGH365, an annual design competition and exhibition in Pittsburgh.