I’m known for making things happen. New website? You got it. Updated branding? Yep. Better performance? I have the skills (and drive) to set up systems, metrics, and rollout plans to get you where you need to go.
M.A. Professional Writing // Carnegie Mellon University
May 2019 / Pittsburgh, PA
Current GPA: 4.0/4.0
Software Documentation / A/B Testing, Design, & Analysis / Advanced Document & Information Design / Writing Style & Clarity / Web Design / Coding for Humanists / Intro to Technical Writing / Design Thinking / Rhetorical Grammar / Communicating in the Global Marketplace
B.S. International Business // Northeastern University & Universidad Pontificia Comillas
2010 / Boston, MA & Madrid, Spain
Summa Cum Laude Graduate: 3.95/4.00
Marketing & Accounting / Spanish Minor
Nominated Class Sub-Delegate
Proyecto fin de carrera: "Estrategia en el Lanzamiento de Nuevos Productos: el Secretismo vs. el Preanuncio"
Dissertation: "Strategy in the Launch of New Products: Secrecy vs. Preannouncement"
Marketing Manager // Carnegie Mellon University
2015-Present / Pittsburgh, PA
At the Integrated Innovation Institute, I regularly work with engineers, designers, and business professionals to develop content for web, social, email, digital advertising, and more. In addition to building a content style guide, I have also partnered with local design agencies to lead multi-stage visual identity projects, serving as the writing expert and translating the brand into a successful messaging strategy.
Always working to improve performance, I have increased the digital marketing lead conversion rate by 426% in the past three years by analyzing and testing the copy of our landing pages and campaigns.
Marketing & Communications Director // Outward Bound Costa Rica
2013-2015 / Tres Rios, Costa Rica
As part of my strategic plan, I developed a new website and content strategy, resulting in a 35% growth in enrollment YoY. Serving on a bilingual leadership team, I managed a five-person Communications Office.
Marketing Manager // Outward Bound Costa Rica
2012-2013 / Tres Rios, Costa Rica
I led Outward Bound’s content writing, web analytics, CRM integrations, digital advertising, and social media. Targeting an international audience representing 20+ countries, I grew our social media community by 32% and increased referral traffic to the website by 300%.
Marketing Coordinator // Vizlingo
2011 / New York, NY
Working alongside engineers and linguists, I developed a marketing plan to drive customer adoption for Vizlingo, an educational tech startup dedicated to creating the world’s first global visual language. To support the product’s beta launch, I directed an eight-person internship team in content development, analytics and marketing.
Market Research Intern // Coca-Cola Spain
2009 / Madrid, Spain
Supporting Coca-Cola brands across Spain and Portugal, I conducted research and delivered data reports on variables including market share and volume.
English / Native
Spanish / Full Professional Proficiency
French, Portuguese / Intermediate
German / Basic
I’m proud to have an impeccable record in collaborating with others and leading critical projects across industries, cultures, and contexts. My former colleagues are kind enough to tell you for me.
It’s one thing to read about my experience, it’s another to see the final results. Explore some of my favorite projects from my portfolio: