My portfolio

Resume

My so-called resume.

waves

Making waves.

 

I’m known for making things happen. New website? You got it. Updated branding? Yep. Better performance? I have the skills (and drive) to set up systems, metrics, and rollout plans to get you where you need to go.


Education

M.A. Professional Writing // Carnegie Mellon University

May 2019 / Pittsburgh, PA
Current GPA: 4.0/4.0

Software Documentation / A/B Testing, Design, & Analysis / Advanced Document & Information Design / Writing Style & Clarity / Web Design / Coding for Humanists / Intro to Technical Writing / Design Thinking / Rhetorical Grammar / Communicating in the Global Marketplace

B.S. International Business  // Northeastern University & Universidad Pontificia Comillas

2010 / Boston, MA & Madrid, Spain
Summa Cum Laude Graduate: 3.95/4.00


Marketing & Accounting / Spanish Minor 
Nominated Class Sub-Delegate
Proyecto fin de carrera: "Estrategia en el Lanzamiento de Nuevos Productos: el Secretismo vs. el Preanuncio"
Dissertation: "Strategy in the Launch of New Products: Secrecy vs. Preannouncement"

Professional Experience

Marketing Manager // Carnegie Mellon University

2015-Present / Pittsburgh, PA

At the Integrated Innovation Institute, I regularly work with engineers, designers, and business professionals to develop content for web, social, email, digital advertising, and more. In addition to building a content style guide, I have also partnered with local design agencies to lead multi-stage visual identity projects, serving as the writing expert and translating the brand into a successful messaging strategy.

Always working to improve performance, I have increased the digital marketing lead conversion rate by 426% in the past three years by analyzing and testing the copy of our landing pages and campaigns.

Marketing & Communications Director // Outward Bound Costa Rica

2013-2015 / Tres Rios, Costa Rica

As part of my strategic plan, I developed a new website and content strategy, resulting in a 35% growth in enrollment YoY. Serving on a bilingual leadership team, I managed a five-person Communications Office.

Marketing Manager // Outward Bound Costa Rica

2012-2013 / Tres Rios, Costa Rica

I led Outward Bound’s content writing, web analytics, CRM integrations, digital advertising, and social media. Targeting an international audience representing 20+ countries, I grew our social media community by 32% and increased referral traffic to the website by 300%.

Marketing Coordinator // Vizlingo

2011 / New York, NY

Working alongside engineers and linguists, I developed a marketing plan to drive customer adoption for Vizlingo, an educational tech startup dedicated to creating the world’s first global visual language. To support the product’s beta launch, I directed an eight-person internship team in content development, analytics and marketing.

Market Research Intern // Coca-Cola Spain

2009 / Madrid, Spain

Supporting Coca-Cola brands across Spain and Portugal, I conducted research and delivered data reports on variables including market share and volume.


Languages

English / Native
Spanish / Full Professional Proficiency
French, Portuguese / Intermediate
German / Basic


Street Cred

I’m proud to have an impeccable record in collaborating with others and leading critical projects across industries, cultures, and contexts. My former colleagues are kind enough to tell you for me.

 
An exceptional leader... Always willing to put in extra time and energy.
— Dr. Jim Rowe, Executive Director, Outward Bound Costa Rica
Es muy trabajadora, siempre dispuesta a colaborar y a echar una mano a sus compañeros.
— Rosa Cuesta, Coca-Cola Spain
I only wish that most of my client experiences were similar to the one I had with Allison.
— Patrick Scully, Lead Web Designer, The Web Shepards

Sample Projects

It’s one thing to read about my experience, it’s another to see the final results. Explore some of my favorite projects from my portfolio: